Fila to expand India retail network five fold
Fila is focusing on designing motorsports footwear for the Indian market using high abrasion resistant materials. It is also launching its Hexo and Comfortx technologies for performance footwear. Fila has two standalone stores in India, both in Mumbai, that follow its new retail format. The brand is also present in over 250 large format lifestyle stores including Lifestyle and Shoppers Stop. In addition to this, Fila aims to expand with a franchise network of standalone stores across the country. The brand is available on numerous e-commerce platforms such as Myntra and Amazon.