David Beckham launches new collaboration with Adidas
David Beckham has teamed up with Adidas and the British Fashion Council to launch a new initiative aimed at getting young people into design.
The former footballer hosted a dinner in Miami this weekend alongside Caroline Rush, chief executive of the BFC, to celebrate the launch, and the stars turned out in force. Marc Anthony, Pharrell Williams and Helena Christensen are among the famous faces backing the initiative, which will champion emerging designers and focus on furthering education in the fashion sector.
To mark the launch of Makerlab Presents: Here to Create, designers Nicholas Daley and Paolina Russo were selected by David Beckham and Adidas Originals as inaugural partners of the collaboration.
Beckham, Adidas Originals and Caroline Rush also attended Miami’s Design and Architecture Senior High School (DASH) to host a workshop led by Youth Zone Inspire Chorley for the school’s students.
Beckham is an ambassadorial president at the BFC, and has a longstanding partnership with Adidas.