Donald Trump: 'What was Nike thinking?'
"What was Nike thinking?" Trump tweeted in a series of early Friday morning tweets on a variety of topics.
Earlier this week Trump harshly criticized Nike's new ad campaign that features former NFL quarterback Colin Kaepernick, the first of hundreds of NFL players to kneel during the national anthem in an effort to protest against social inequality and police brutality.
Trump, who has been critical of the NFL and its players for more than a year over anthem kneeling, said making Kaepernick a face of the brand sent a "terrible message."
Trump further addressed the matter on Fox & Friendsin an interview that was taped Thursday at a rally in Billings, Mont., and aired on Friday.
"I don't like what Nike did. I don't think it's appropriate," he said. "I honor the flag. I honor our national anthem."
Asked whether he'd win a "cultural showdown" with Nike in the Fox interview, Trump said before a Montana crowd to much applause: "We are."
Nike's 30th anniversary "Just Do It" ad, narrated by Kaepernick, was shown Thursday evening during the NFL's first game of the 2018 season between the Eagles and Falcons.
What was Nike thinking?
— Donald J. Trump (@realDonaldTrump) September 7, 2018
EXCLUSIVE: @POTUS shares his message with @PeteHegseth ahead of his rally in Montana pic.twitter.com/wKXbJloWWH
— FOX & friends (@foxandfriends) September 7, 2018