Adidas and Reebok are the best brands for environmental and social transparency

Adidas and Reebok have topped a ranking of brands’ social and environmental transparency. Sportswear might traditionally have had a bad rap when it comes to exploitation and unethical textile practises, but it’s athleisure labels who are topping Fashion Revolution’s Fashion Transparency Index. Puma follows the other two brands in the list of 150 major global companies and brands, which looked into environmental and social commitments.

Although Fashion Revolution found improvements across the industry (of 5%), it said that most companies still operate in broadly the same way that enabled the 2013 Rana Plaza factory collapse in Bangladesh. The Rana Plaza disaster saw 1,000 workers die and the launch of this index marks the anniversary of the factory’s collapse. Only 55% of brands published measurable, timed goals on improving their environmental impact, while less than 40% published goals on improving human rights. Carry Somers, Fashion Revolution global operations director, says: ‘Over the last five years, millions of consumers have demanded a fairer, safer, cleaner industry. It’s working. We can see that brands are listening and the industry is starting to change.

‘We’re calling upon the global fashion industry to turn its commitment to responsible sourcing into effective action this Fashion Revolution Week. ‘Too many people working in the fashion industry, mostly women, are still underpaid, unsafe and mistreated. It’s time for change.’ Puma, H&M, Esprit, Banana Republic, Gap, Old Navy, C&A and Marks & Spencer followed Adidas and Reebok in the ranking, all scoring within between 51% and 60% out of a possible 250 points.

Asos just missed out on a top 10 place, with the campaign saying that the company had significantly increased its level of disclosure over the past year. Levi Strauss, The North Face, Timberland, Vans, Wrangler, G-Star, Tchibo and Bershka, Massimo Dutti, Pull & Bear, Stradivarius and Zara all scored within the 41% to 50% range.

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