Ballerinas inspire new Puma collection
The collection was born out of a conversation between PUMA’s design teams and the dancers of New York City Ballet. They met to discuss the concept of movement and what a dancer needs to be at their best through long hours of rehearsals. The PUMA En Pointe collection showcases linear elements, wide strapping, and woven details pulled from ballet technique: long lines, dynamic flexibility, and powerful movement.
Structure is created through pleating, rib textures, and buoyant fabrics. Metal details mix with shine and sporty trims to emphasise motion. Tonal is a must and lightweight is everything. It’s less about changing outfits and more about layering; adding and subtracting items to keep muscles warm between dancing. Dancers must constantly strive to perfect their performance – therefore, showing off long lines is key, muted colours work best, and patterns are avoided because they distract from muscle definition.
“We are not only dancers, we are athletes. We train countless hours a week and we need the right products to perform. We have to give it our all in training before we go on stage to shine,” says Unity Phelan, NYCB soloist.