Reebok to launch plant-based footwear to the global market
“We like to say, we are ‘growing shoes’ here at Reebok,” said McInnis.
“Ultimately, our goal is to create a broad selection of bio-based footwear that can be composted after use. We’ll then use that compost as part of the soil to grow the materials for the next range of shoes. We want to take the entire cycle into account; to go from dust to dust.”
For the Cotton + Corn initiative, Reebok partnered with DuPont Tate & Lyle Bio Products, manufacturer of high-performance bio-based solutions. DuPont Tate & Lyle has developed Susterra propanediol, a pure, petroleum-free, non-toxic, 100 per cent USDA certified bio-based product, derived from field corn which is used to create the sole of the Cotton + Corn shoes.
“Reebok’s philosophy is to ‘Be More Human,’ and sustainability is a core part of that belief. As human beings, we have a responsibility to leave this planet as we found it for future generations,” said President, Reebok, Matt O’Toole.
“Unfortunately, the fact is most shoes just end up in landfills, which is something we are trying to change. As a brand, we will be focusing on sustainability with the Cotton + Corn program as well as other initiatives we have in the works.”