Adidas introduces a new 3D-printing process to create shoes perfectly fitted to your feet
Adidas has joined forces with a firm whose advances in technology could see the shoes move from prototypes and novelty releases into the mainstream
The unique process to create them uses light to fix the materials into weird and wonderful lattice designed soles and could allow the company to tailor make shoes perfectly fitted to your feet.
Traditional 3D printers are slower, more expensive and often create products which are not as good as those created by injection moulds - used to produce hundreds of millions of shoes each year.
But Adidas has teamed up with Carbon - a Silicon Valley startup - who use light-sensitive plastics in their 3D printing process which promise to overcome these limitations.
Their technology cuts the time it takes to print the shoe's sole from an hour and a half to as little as 20 minutes.
This could Adidas to make small production runs, limited edition shoes and even soles designed to fit an individual's weight and gait.
And a sleek black and white running shoe called the Futurecraft 4D - made using the process - could hit the shelves later this year.
Adidas hopes to sell 5,000 pairs of the trainer this year, before ramping up to 100,000 pairs next year.
'This is a milestone not only for us as a company but also for the industry,' said Gerd Manz, Adidas head of technology innovation.