Sunday, 18 December 2016

Under Armour Adds Three New Running Shoes To Connected Footwear Line

Under Amour has announced three new running shoes that will be added to its UA Record Equipped line. The new shoes are designed to provide runner with digital tools to understand recovery and maximize performance.

The new line of shoes includes the UA SpeedForm Gemini 3 RE, UA SpeedForm Europa RE and UA SpeedForm Velociti RE.

UA Record Equipped is a smart feature in the shoe that extends the tracking capability of MapMyRun by providing detailed workout stats such as cadence, real-time pace information and the mileage lifetime of the shoe.

One of the feats in MapMyRun is the Jump Test, which measures and averages the air time of a sequence of jumps as an indicator of muscle fatigue.

“We are taking a scientific approach to recovery that is directly utilizing real-time data from your body to determined what level of workout you should execute to guide your training,” Mike Lee, Chief Digital Officer at Under Armour, said in a statement. “We know one of the biggest problems runners face is pushing through pain and fatigue, leading to injury. The Jump Test in MapMyRun is a critical first step for runners and will help avoid the ‘training hangover’ many athletes face by giving them awareness into their ability to perform.”With the addition of the new shoes, Under Armour is planning to more than double the number of units of Connected Footwear worldwide in 2017.

“Footwear is a crucial performance weapon for runners, and what we at Under Armour have placed at the forefront of our innovation pipeline,” Kevin Haley, President, Category Management and Innovation at Under Armour, said in a statement. “When we looked at advanced tools used by elite athletes, it was a natural fit to integrate the cutting edge functionalities of our Connected Fitness mobile apps to uniquely enhance our newest running footwear, making those tools available to all athletes. We’re excited to follow the success of our first smart shoe with this robust global rollout of connected footwear to help athletes around the world maximize their training.”

The UA Record Equipped footwear line will be on display at the Consumer Electronics Show in Las Vegas. The line, including the soon-to-be-launched products, will be available for pre-order on UA.com beginning Jan. 5.
http://www.sporttechie.com/2016/12/17/gadgets/wearables/under-armour-adds-three-new-shoes-to-connected-footwear-line/

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