These Puma sneakers were designed by a Malaysian brand
According to founder Jem, coming up with The Velvet Twin Pack for the sportswear brand was certainly a surreal experience. He states that Puma, in particular, holds kind of a sentimental value for him.
“You could say that it was one of the brands that made me venture into the sneaker industry. It was from my childhood memory, when I saw the Beastie Boys wore Puma Clyde on the cover of their Check Your Head album,” he recalls.
The Blaze Of Glory “Rose” features a full tonal grey mesh upper on a speckled cage overlay. It stands out with a dab of deep pink on the tongue, lace and sole, as well as sky blue accents and a rose stencil print near the heel.
The second design, Disc Blaze “Mystery”, has a pitch black upper constructed of mesh, nubuck and suede. This is paired with a white speckled cage and pink heel tab – both of which gives the shoes a standout quality.
“I incorporated my passion for one of my favourite cult movies as a way of sharing what I find as intriguing and interesting,” relates Jem, about how he drew inspiration from 1986 American mystery noir film, Blue Velvet.
The colourway he used for the shoes is said to reinterpret the film’s opening scene of white picket fences with a blue sky and red roses. That image is taken to represent a typical view of suburban United States.
“Indirectly, I am leading the fans to explore what they might have not been aware of before this. And if one out of many, find cult movies as a source of inspiration and perhaps take a genuine liking to it, it will be a satisfying result for me personally,” Jem adds.
Crossover was first founded in 2005 as a Johor Bahru sneaker store. Since then, it has expanded to include five more outlets – three of which are located in Kuala Lumpur. It is currently recognised as the go-to place for hard-to-find brands and emerging streetwear labels.
Regarding this, Jem explains: “It was created on the basis of me wanting to share my passion and interests for music, and many other creative outputs. I created a medium for me to express myself creatively through the products.”
Sneakers have been my interest since young. Some said that you can judge a person’s personality by the shoes they wear. To me, sneakers are a sign of rebelliousness and individuality and that’s what I love about it.”
This is not the first collaboration for Puma when it comes sneakers. Last year saw the brand teaming up with street labels like A Bathing Ape and Rise NYC. Next to be released by Puma is a collection designed by London-based Trapstar.