Tata International subsidiary Bachi Shoes launches ‘Feetscience’ footwear
The brand will be available through online and direct-sales facilities, it said.
In the first stage of the launch, the products will be available on the company's website — www.feetscience.in — followed by other online shopping portal in the next phase.
The company uses foot science to design and customise offerings for different applications and usages that enable and enhance feet movement.
"We believe that the well-being of one's feet affects the overall posture, bone growth and ultimately the health of a person," said Muthukumaran V, chief executive of Bachi Shoes. "School children and working professionals spend maximum amount of time on their feet and it is imperative for them to choose the right pair of footwear designed and engineered to be more comfortable and deliver more."
Tata International has a 76 per cent stake in Bachi Shoes.