Monday, 7 December 2015

Ferragamo tries on icons for a new footwear generation

For its ongoing “100 Years, 100 Days” initiative, Italian footwear label Salvatore Ferragamo has launched a shoe capsule reimagining its classic designs.

Instead of creating its own curated collection as part of the celebratory effort, Ferragamo enlisted the expertise of Edgardo Osorio, the founder and creative director of high-end footwear label Aquazzura. Although Mr. Osorio is behind the capsule’s designs, the 12 styles included are updates of Ferragamo “hallmarks,” making the collection enticing for enthusiasts.

Icons of new
The Ferragamo capsule sees the “color, glamour, lightness of touch and groundbreaking use of materials” updated by Mr. Osorio.

Social posts shared by Ferragamo give sneak peeks of the included designs, many of which will be instantaneously recognizable by brand enthusiasts. Overall, the capsule works to show how “new culture and technology can bring Salvatore’s restless creativity to life for the contemporary woman. Yet the allure of Hollywood’s Golden Age remains a constant source of inspiration.”
http://www.luxurydaily.com/ferragamo-tries-on-icons-for-a-new-footwear-generation/

 
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