Monday, 13 April 2015

Vibram Announces2015 Warrior Dash Partnesrship Details

Vibram FiveFingers, a natural training shoe for fitness enthusiasts on the trail, grass, rock, road and water, recently announced the details of its continued long-term partnership with Warrior Dash, the leading obstacle race series, for 2015.  Warrior Dash, dubbed “The Battleground” by race organizers, challenges more than half a million participants annually to 5K races through extreme terrain and intense obstacles.

During the 2015 Warrior Dash series, Vibram will be on-site at Warrior Dash events across the country with their Vibram Shoe Wash and Exchange, a mobile washing machine station that will provide Warriors a chance to clean the mud off of their shoes after completing the grueling race, spanning over three miles and a dozen obstacles.  Further, participants will have the opportunity to put a pair of Vibram 100 percent washable Vibram FiveFingers Spyridon MR shoes to the test on “The Battleground” through an on-site trial program. As part of the program, participants can wear a demo pair of Spyridon MR for their wave of the event (subject to availability).

In addition to the mobile laundromat, Vibram is excited to give curious spectators the chance to make the leap from the sidelines into the trenches. Those who purchase a pair of the Vibram FiveFingers Spyridon MR (which stands for “Mud Run”) through VibramFiveFingers.com in 2015 will have the opportunity to partake in a free Warrior Dash race of their choice.  Warrior Dash also partners with St. Jude Children’s Research Hospital to raise funds and awareness at each event; efforts which Vibram will support with on-site sales and product trials.

“Vibram FiveFingers is the perfect shoe for competitors to use on the Warrior Dash course due to their versatile design that allows them to navigate the challenging wet, dry and muddy terrain and obstacles,” said Allon Cohne, CMO, Vibram.  “We look forward to connecting with participants at races across the country and giving them the opportunity to test our FiveFingers Spyridon MR for themselves.”

Added Cohne, “Not only do Vibram’s Spyridon MRs help with performance on the course, but also with environmental sustainability.  By being 100 percent washable and reusable, participants no longer need to throw away their shoes following an event.”

Vibram’s mobile Laundromat will have a presence at select races around the country, starting with Mountain City, GA, April 11, 2015. For more information on Vibram and Vibram FiveFingers please visit VibramFiveFingers.com.

About Vibram:
Headquartered in northern Italy with US offices based in Concord, Mass., Vibram is recognized worldwide as the leader in high performance soles for outdoor, recreational, work and fashion footwear and is relied on by the world's greatest climbers and athletes. In 2006, Vibram introduced its first finished product: Vibram FiveFingers, a revolutionary and patented toe shoe and an unrivaled alternative to conventional footwear.

Vibram is a registered trademark of Vibram S.p.A of Italy. Visit www.vibram.com or www.vibramfivefingers.com for more information.

About Warrior Dash:
Warrior Dash is the world’s largest obstacle race series and is held on more than 50 challenging and rugged terrains across the world. Participants will bound over fire, trudge through mud and scale over 12 obstacles during this fierce 5K. After pushing their limits and conquering extreme obstacles, Warriors celebrate with live music, Warrior grub and beer steins. For more information, visit WarriorDash.com.

Red Frog Events, producers of Warrior Dash, is known for its success pioneering the experiential entertainment industry and its award-winning company culture.  Since 2007, the company has developed innovative brands including the Warrior Dash obstacle race series, Firefly Music Festival, American Beer Classic, and EventSprout.com.  Red Frog has been named one of Forbes’ “Most Promising Companies in America”, has appeared consecutively on Inc. Magazine’s “Fastest Growing Companies” list, and was awarded Business of the Year by the US Chamber of Commerce, among other honors.  In recognition of its philanthropic efforts, the company was selected as St. Jude Children’s Research Hospital “Corporate Partner of the Year”, and has committed to fundraise $25 million for the organization.

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