Reebok's ZPump Fusion is a shoe that is adjusts according to your feet
When The Pump actuator on the heel of the ZPump Fusion is pushed, air is channeled through the valve and into the air-filled cage enabling it to fill and clasp around the upper and heel in a way that is unique to each foot. To release the air, runners can simply deflate using the release valve.
"ZPump Fusion represents a revolutionary new approach to The Pump technology. Many running shoes are developed around a rigid, factory-developed last shape that can never be a true representation of your unique foot. ZPump Fusion is completely structure-less when not inflated and then molds to the individual shape of your foot once you put it on and inflate," said Paul Litchfield, original inventor of The Pump and Head of Reebok Advanced Concepts.
"It conforms to the shape of your foot to give you a locked-in custom fit when you run. To get that security, you may need three pumps or you may need eight pumps – it is fully customizable for each person," adds Litchfield.
"The evolution we have made to The Pump technology in the ZPump Fusion is a huge step forward for Reebok and is keeping with our constant drive for new innovations. Runners have been waiting for a shoe that can be customized to their individual foot shape. The Reebok ZPump Fusion is the shoe that does it. We are excited to get it on the feet of runners because we know they will feel the difference immediately" said Bill McInnis, Head of Running – Reebok.
"At Reebok, we believe that through an active life each of us can be the very best version of ourself, socially, mentally and physically," said Matt O'Toole, President, Reebok. "We're making fitness gear that enhances this experience, and The ZPump Fusion is a perfect example. The ZPump Fusion not only provides a locked-in fit for your feet, it also locks you into focus so you can push your body, test your limits and ultimately Be More Human."
"The ZPump Fusion doesn't just provide a locked-in fit for your feet, it also locks you into focus so you can push your body, test those limits and Be More Human".
The Pump technology – The air-filled cage is lightweight and fully customizable in a way that it pumps up and wraps around the individual shapes and contours of your foot to deliver a custom, locked-in fit to achieve the best possible performance.
The Fusion Sleeve – The Fusion Sleeve is a four way stretch sleeve that holds together the main components of the ZPump Fusion. A lightweight and seamless compression sleeve, it fuses The Pump technology to your foot to provide improved control and comfort as you run.
ZRATED outsole – The high-speed, underfoot performance that is essential to any running shoe.This is provided by the ZRATED outsole, which is inspired by the high performance ZRATED tires. The edges and underfoot grooves provide increased handling and control so runners can stop, start and turn on a dime.
The shoe is priced at INR 14,999 and is available across all Reebok Fit Hub stores in India.