Reebok Provides High Performance Military Footwear to All Contestants at 32nd Annual Best Ranger Competition
"This event attracts the most elite athletes in the US Army," said Dan Henry, Warson Brands Military Business Development Manager, former Captain US Army, Airborne Ranger, and BRC competitor. "We want them to know that Reebok is designing high performance footwear to meet the unique challenges of the US military. And there is no better place to demonstrate that than at the Best Ranger Competition."
The Reebok brand is new to the military market, but already provides five lines of military and law enforcement footwear, each designed for a specific task: Dauntless and Dauntless Ultra-Light, lightweight all-terrain boots; Rapid Response RB, high performance stealth boots, Fusion Max, made in USA with Total Cushioning Technology; and Hyper Velocity, super-lightweight performance footwear.
Each of the members competing in the BRC will receive a swag bag full of Reebok gear, including a Reebok VIP Member etched metal card that entitles them to redeem their choice of one free pair of Reebok military boots at ReebokWork.com; an opportunity to test future military footwear products; access to product news, promotions; and more. The bag will also contain a Reebok hat, water bottle, and pair of boot socks.
"Of particular interest this year," said Henry, "is the new Reebok Krios with GORE-TEX® Extended Comfort Technology. The Krios is a highly advanced waterproof hot weather boot developed in partnership with W. L. Gore and Associates." The first of its kind, the Krios is the only tactical boot that keeps feet cool when it's hot, dry when it's wet, and comfortable when you sweat. "VIP members will have free access to the Krios," Henry said, "and can be the first to put them to the test."
A global fitness leader, Reebok is the sponsor of several elite fitness events, such as the CrossFit Games, Spartan Race, and Ultimate Fighting Championship, the world's leading mixed martial arts organization. Reebok military and tactical footwear recently sponsored three 5-man teams at the Orlando International SWAT Round-Up, and participates in SWAT events throughout the US.
Warson Brands, also known as Warson Group, Inc., is headquartered in St. Louis, MO. Warson Brands is a global manufacturer and marketer of military, tactical, and industrial safety footwear since 1989, and provides a variety of work and duty footwear under the world's finest brand names, Reebok, Rockport Works, Florsheim, Iron Age, Grabbers, and Knapp.
Warson Brands is best known for innovation in the areas of foot protection and comfort. Its innovative comfort technology provides superior cushioning and impact protection in long wearing protective footwear that is both lightweight and flexible. Warson Brands innovations in the area of foot protection include developing 100% non-metallic protective toe caps made from composite material that is stronger and lighter than steel, and also will not conduct heat, cold, or electricity. Innovations also include protective arch, heel, and metatarsal guards; outsoles that resist chemicals, abrasion, slick surfaces, and extreme heat; and patented devices to protect workers and equipment from static discharge. For more information, visit www.warsonbrands.com.
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it's training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand's fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills