Madison Style: Shoo focuses on 'investment quality' footwear
Lacey Fema, store manager of Shoo, said the shop’s customers are looking for carefully selected and hard-to-find shoes including boots by Fiorentini Baker, California-based Cydwoq and John Fluevog.
Exclusive to the store are a line of T-shirts from Awesome State featuring Wisconsin and Madison images. They also carry dozens of Toms shoes for men, women and children and Toms sunglasses.
“It’s probably the largest selection of Toms in the Midwest,” Fema said.
Milwaukee native Katherine Blake opened the first Shoo boutique in Milwaukee’s Third Ward in 2005. Her brother, Pat Blake, joined the business in 2007 and the pair opened the Madison location in 2010. The State Street store was formerly home to an art gallery and Shoo continues to sell art by local artists. The large-scale paintings and etchings on the walls combined with the sculptural look of the shoes keep the gallery feeling alive.
Shoo specializes in investment-quality shoes, including many handmade leather shoes designed to last, Fema said. Popular fall styles include ankle boots, motorcycle boots and oxfords for women. Top men’s styles include a leather lace-up by Timberland and boots by Fluevog.
Shoo also carries dresses, casual wear and a large selection of Wisconsin-themed T-shirts. Popular gift items include socks, jewelry, scarves and headbands.
“You could put together a whole look here,” Fema said. “For gifts, we sell a ton of socks this time of year.”
A recent visit found Fiorentini Baker soft leather boots, heeled oxfords by Bed Stu, a selection of warm winter boots and cozy hand-knit scarves by Madison’s Pointelle Designs.