Thursday, 26 June 2014

Nike Golf introduces versatility footwear styles

PERFECT for summer’s longer days, warmer weather and extra hours on the golf course, Nike Golf introduces two new footwear styles inspired by more than four decades of Nike’s deep roots in athletic shoe design.

Available July 1, Nike Golf’s new Lunar Waverly and Lunar Mont Royal join the Lunar Clayton as part of the Versatility footwear family.

Nike Golf designers drew inspiration from Nike’s footwear heritage to create innovative styles inspired by iconic running and court sport silhouettes perfect for both on and off the golf course.

“The Lunar Waverly and Lunar Mont Royal were really inspired by classic Nike footwear styles, and we adapted those designs for athletes who want a golf shoe with versatile appeal,” says Carl Madore, Nike Golf Innovation Design Lead.

“These are shoes with incredible performance technology that are great for playing 18 holes or wearing before or after the round, too. You can hit balls at the driving range on your lunch break without ever changing your shoes. These styles are modeled after some of Nike’s first shoes but modernized to perform specifically for our sport.”

Since introducing Integrated Traction technology in its footwear in 2010, Nike Golf has continued to improve the tread design for a combination of incredible traction and off-course comfort. The iconic Nike waffle sole featured on the Lunar Waverly and Lunar Mont Royal provides a more aggressive tread for superior grip and controlon course, while echoing Nike’s storied history in athletic footwear. 
Lunar Waverly

Madore and team crafted the Lunar Waverly to be just as comfortable on the course as it is off. Partnering with the Nike Sports Research Lab, Nike Golf designers used pressure-mapping analysis to zero in on how the foot moves during the swing and determine the size, height, hardness and overall configuration of the waffle lugs. The footwear team brought that pressure mapping to life through visible colour patterns on a traditional Nike waffle outsole reminiscent of the company’s very first footwear styles, featuring superior grip and traction within an iconic tread pattern.

Nike Dynamic Flywire technology combines with a rubber cup-sole for lateral support, surrounded by a premium waterproof full-grain leather upper. For the first time ever, Nike Golf designers utilized cork for the sock liner -- incredibly comfortable and extremely lightweight, the anti-microbial material helps prevent odour and provides a distinctive design detail, while full-length Nike Lunarlon foam delivers maximum responsive cushioning.

Availability: July 1, 2014

Colour offerings: Black/Anthracite/Pure Platinum-Volt; Dove Grey/Black/Pure Platinum/Daring Red; Obsidian/Blue Lagoon/Summit White/Clearwater; White/Black/Volt and Baroque Brown/Black-Sail-Hyper Punch

RRP: £90.00
Lunar Mont Royal

When the Nike Montreal was unveiled in 1975, it was the brand’s first signature shoe designed for running legend Steve Prefontaine. Nearly 40 years later, Nike Golf is bringing the Montreal’s iconic color blocking design and running-inspired silhouette to the golf course in the Lunar Mont Royal.

Featuring Lunarlon foam in the heel and modern no-sew technology in the midfoot, the Mont Royal also utilizes the traditional Nike waffle sole for incredible grip and control. Tapping into insights from performance testing, Nike Golf footwear designers constructed the outsole with waffle tread rolling up around the toe and inner side of the foot to maintain traction through the swing as the foot pushes off the ground.

Availability: July 1, 2014

Colour offerings: Black/Anthracite-Summit White; Black/White/Daring Red/Dark Grey; Obsidian/Bright Crimson/Black; White/Black/Volt/Dark Grey

RRP: £65.00

Nike Lunar Clayton: Nike Golf footweardesigners combined a handcrafted, waterproof leather upper with lightweight Nike Lunarlon technology in the outsole for maximum responsive cushioning to create a versatile shoe for both on and off the course. A leather welt joins the upper to the outsole while protecting from the elements.
Colour offerings: Black/Black-Sail; White/White-Venom Green-Cool Grey
RRP: £200.00 http://www.golfmagic.com/equipment-news/nike-golf-introduces-versatility-footwear-styles/19466.html

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