Collective trademark for Nepali footwear launched
The trademark has been registered with the Ministry of Industry. The LGFMAN has also released a TV commercial featuring actor Rajesh Hamal to create awareness about the collective trademark among the people.
According to the association, 48 of the 70 footwear makers affiliated with it will be using the trademark on their products in the initial phase.
The association said it would issue the trademark to its member and non member manufacturers after testing the quality of their products.
It has formed an 11-member committee headed by its President Homnath Upadhyay to monitor shoe factories to make sure they are observing the stipulations to be eligible to receive the trademark.
Upadhyay said the trademark would ensure that the locally made products being sold in the market are not inferior in quality.
“We have been frequently receiving complaints that some manufacturers are selling imported products as their own by labelling them with Nepali brands,” he said. “This collective trademark will help maintain the quality of Nepali footwear as manufacturers will have to abide by the code of conduct set
by the association.” He also urged all the manufacturers to use the trademark.
Dinesh Shrestha, vice-president of the Federation of Nepalese Chambers of Commerce and Industry (FNCCI), said that the launching of the trademark was a big leap forward for the domestic footwear industry as it would require manufacturers to maintain quality standards and prevent malpractices that have emerged in the domestic market.
President Suresh Basnet of the Nepal Chamber of Commerce said that footwear manufacturers needed to be united to use the trademark. “The trademark will not only help maintain quality standards but also stimulate the overall growth of the industry,” he added. “The need of the hour is to promote the industry by forging unity among the manufacturers,” said Basnet.
Imported products are being replaced by local products in the domestic footwear market, and they now account for around 60 percent of the total sales, said the association.
Meanwhile, Suman Kumar Regmi, officiating executive director of the Trade and Export Promotion Centre, said the collective trademark would also be helpful in popularising domestic brands in the international market.
“Nepal has not been able to benefit though it has been importing a large quantity of leather raw materials from the international market, but the trademark will help to assure foreign
buyers about the quality of Nepali shoes if they were to be exported,” he said.
Nepal’s tea, coffee and pashmina products have acquired collective trademarks. Meanwhile, hand-knotted woollen carpets are in line to receive a collective trademark too. The trademarks are expected to promote Nepali brands in the international arena.