Nike unveils limited-edition shoe that only NBA 2K14 players can buy
According to Nike, it is the first physical basketball shoe to be unlocked from a video game.
In honor of James' appearance on the NBA 2K14 cover, Nike Basketball worked with 2K Sports and developer Visual Concepts for a unique promotion. Nike designed a special NBA 2K14 version of the LeBron 11, which debuted last year to mark James' 11th year in the NBA, with a production run limited to 2,014 pairs. The only people to get the opportunity to buy the shoes would be a special group of NBA 2K14 players — individuals who completed a specific set of in-game tasks in the PlayStation 4 or Xbox One versions of the game.
Those milestones included playing a minimum of 60 games in the MyCareer mode, earning an elite ranking, creating a shoe inside the game's Nike Innovation Kitchen and choosing the Nike sponsorship path. According to Nike, the goals required a total of about 80 hours of playtime. Players who satisfied the requirements had a chance at being part of the group who could pre-order the $220 pair of shoes.
Nike's design for the NBA 2K14 edition of the LeBron 11 combines a jungle print and a crimson upper portion that are meant to "[symbolize] the heart of a lion," according to a press release from the company. You can see views of the sneaker's profile and sole below. Nike is notifying the 2,014 lucky individuals, and the shoes will ship out soon.