Wednesday, 9 April 2014

Vans and Seea celebrate launch of spring footwear collection

This spring, Vans partners with women's surf brand Seea, for an inspiring collection of footwear influenced by Amanda Chinchelli, founder and designer of Seea swimwear and wetsuits. The Vans x Seea Collection for women embodies Chinchelli’s love of the sea by incorporating her inspiration and designs on the Mohikan, Lanai and brand new Surf Sider style, the Solana. With the rhythm of the waves serving as her muse, each Surf Sider style expresses a unique Seea touch, marked by a colorful fossil print design throughout the footbeds.

The Mohikan boasts added fringe details and a distressed gold wash on suede uppers while the tailored low-top Solana is embellished with gold stripes designed to mimic the rhythm of waves. Rounding out the collection is the Lanai sandal, which incorporates the unifying fossil pattern on the footbed and Vans x Seea logo detail.

"As a kid growing up in Italy and Brazil, Vans represented all things cool in California, so to be able to contribute to that legacy now is amazing. I love the idea of connecting modern designs with the history of the brand and its role in shaping original surf culture," said Seea founder Amanda Chinchelli. "I think I've had Vans in my closet since I was ten, so these shoes are definitely close to my heart. Vans is the most iconic surf-skate company in the world, so as my family grows and we set down our own roots in California, I couldn't be happier to work together."

To celebrate the new collaboration, Vans and Seea hosted an intimate gathering of friends and family at the Vans by Thalia Surf Shop in Laguna Beach last week. The two surf-inspired brands provided a free gift-with-purchase which offered an exclusive leather-bound Seea notebook or Vans x Seea tote bag with every Seea purchase. Visit the Vans Surf Blog for additional images from the launch event.

Fusing the elegance of retro design with modern, innovative cuts, fresh colors, and contemporary prints, Seea makes the most lovely swimsuits, bikinis, rashguards, and wetsuits, striking the perfect balance between function and style.
http://www.shop-eat-surf.com/2014/04/vans-and-seea-celebrate-launch-of-spring-footwear-collection/

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