Luxury shoe brand John Lobb to take its first step into India, plans entry with its Rs 6-lakh shoes

John Lobb, a premier English handmade-to-measure shoe-maker since 1849, has tied up with Mumbai-based Regalia Luxury for distribution and retail of its men shoes in India.

A top executive at the company said the brand will begin its India foray with 'on request' shoes priced between 45,000 and 6 lakh a pair. It will later open exclusive stores in the country.

Now owned by French luxury house Hermes Group, John Lobb has designed and made shoes for the rich and famous of the likes of Frank Sinatra, Dean Martin, Aristotle Onassis and George Bernard Shaw.

"We have been carefully following the developments in India over the past years and now we have found the right partner. We consider this as the perfect time for us," Thomas Collette, commercial director for Europe, the Middle East and India at John Lobb, told ET.

He said the brand has a common history with India, dating back to the early 1900s when members of Indian royal families were its clients. "India can still be considered as a relatively young market, but definitely not as an emerging market like the others. This is why we aim to target the Indian clients with a dedicated strategy through our 'By Request' offer," he said.

The service allows customers to place a special order on shoes that reflect their style and precisely match their personal expectations after choosing from over 150 available models from the past and current John Lobb collections.

"Regalia Luxury will be the exclusive partner for the distribution in this market. We will work together to constantly build and promote the brand in the territory," Collette said. The brand plans to sense the demand here before opening exclusive stores.

Headed by Pratik Dalmia, Regalia Luxury also sells the high-end Italian menswear brand Kiton in India. Dalmia said Indian men were ready to spend big money on the right kind of shoes.

"We believe there is a visible gap for a specialised provider of hand-crafted fine leather shoes and accessories," he said.

Last year, John Lobb had partnered with the Taj Group to launch its shoe-care service in Mumbai. "John Lobb is extremely happy with the way this is working. So, we will soon launch this same service in Delhi," Collette said.

Popular Posts