Saturday, 1 March 2014

Jaguar stepping into footwear

The British executive and sports car maker has designs on your feet and has teamed up with Oliver Sweeney to create a range of his and hers driving shoes.

The Jaguar by Oliver Sweeney range takes its inspiration form the Jaguar F-Type and so the resulting lace-up or slip-on shoes are finished in a choice of nubuck or carbon fiber pattern-printed leather, while colours are restricted to a choice of red, navy blue or black.

Of the collection, Tim Cooper, Oliver Sweeney Cobbler-in-Chief, said: “The shoes are styled on a device that mimics as closely as possible the natural contours of the foot, and we have removed the shank to sustain extensive durability and flexibility. This ensures our shoes provide a real connection between the driver, the vehicle and the road.”

In other words, they’re more than a gimmick or an attempt at brand extension. A number of sports car makers, including Ferrari and Maserati, have driving shoe collections and, when Mercedes took the wraps off its SLS AMG supercar in 2010, it also unveiled the specially made, FIA-approved matching shoes designed by Santoni.

However, each company has a long way to go before they can match Pagani. If you’re lucky enough to have the US$1.3 million (RM4.3million) needed to buy one of its Zondas or Huayras, you also get a pair of bespoke shoes, handmade by the Pope’s cobbler, finished in a leather that matches the car’s interior trim.

The Jaguar by Oliver Sweeney collection is priced from £195 to £225 (RM1070 to RM1,234) and although they’re already available to order online, the range will be officially unveiled at the company’s stand during the Geneva Motor Show, which opens to the press on March 4. — Afp-Relaxnews
http://www.themalaymailonline.com/drive/article/jaguar-stepping-into-footwear

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