Monday, 26 August 2013

Reebok introduces latest running innovation - the Reebok One series

Reebok launches its latest running innovation to take fitness to the next level. The Reebok One Series is the introduction of a unique running concept based on a function-first design philosophy– featuring technology you can feel. Built from back to front instead of the standard bottom-up method, the Reebok One Series features “Zoned” technology that mimics the way the foot moves, meeting the demands of the runner through each phase of the Gait Cycle. The goal of the Reebok One Series is to give the runner the smoothest ride possible. A new seamless fusion of zones is engineered to ensure the upper and bottom work harmoniously as one system.

The state-of-the-art technology in the One Series features 3 distinct zones that complement the runner’s needs at each phase of their gait. Zone 1 is the Contact Zone – featuring a soft foam compound that provides shock attenuation with every stride. Zone 2 is the Midstance Zone – engineered to provide a smooth mid foot transition. Zone 3 is the Propulsive Zone – featuring an ultra-responsive high rebound foam compound to help propel the runner forward during toe-off.

“In designing the Reebok One Series, we set out to create the smoothest ride possible,” said Reebok’s Head of Global Running, Bill McInnis. “Other running shoes are broken into discrete sections and then glued or stitched back together. We seamlessly fuse all the components of the One Series together so it feels like one continuous smooth system. That’s where the “One” name comes from. You can feel the difference right out of the box.”

The Reebok One Series will debut with the Reebok One Cushion and the Reebok One Guide available in men’s and women’s. The Reebok One Cushion is designed to maximize comfort and performance for runners with a neutral gait. The Reebok One Guide is created for mild to moderate pronators. The One Series footwear has been worn by elite marathoners including Alyssa McKaig and Esther Erb.

The Reebok One Series Running Collection is available at all Reebok outlets from August 20th 2013.
http://www.afaqs.com/news/company_briefs/?id=56633_Reebok+introduces+latest+running+innovation+-+the+Reebok+One+series

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