Tuesday, 20 August 2013

Reebok India ropes in Nargis Fakhri as fitness ambassador

Fitness brand Reebok India today said it has roped in bollywood actor and fitness icon Nargis Fakhri as fitness ambassador for its women's category 'Studio'.

Studio category products are focused on dance, aerobics and yoga.

Commenting on the association, Adidas Group India Managing Director Erick Haskell said: "Reebok is committed to making fitness aspirational and fun and Nargis Fakhri is the perfect embodiment of this. We are excited to partner with her and together take our brand proposition to the next level."
"We aim to engage the customer at every touch point and encourage them to adopt the philosophy of fit for life," he added.

"Given her strong connect with fitness, Nargis is a personification of Reebok's brand identity and values," the company said in a statement.

Reebok will launch a campaign with Nargis Fakhri for their 'Studio' category which will be packaged and designed to inspire Indian consumers to take up fitness as a lifestyle.

Reebok's other brand ambassadors include cricketers MS Dhoni, Gautam Gambhir, Unmukt Chand, hockey players Sandeep Singh and Sardar Singh, fitness trainers Piyush Pandey and Dheepesh Bhatt and bollywood actor John Abraham.
http://articles.economictimes.indiatimes.com/2013-08-19/news/41425141_1_nargis-fakhri-reebok-india-fitness-icon

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