Reebok launches new retail concept called 'Fit Hub'

As a part of the strategy to give Reebok a fresh start in 2013, the brand has launched a new retail concept “Fit Hub” to further strengthen its position as a fitness player. The first “Fit Hub” store has opened at MGF Mall, Gurgaon. Aimed to inspire consumers to move, train and get fit, the concept will spread across 100 stores by March, 2014.

An international concept in markets such as US, Australia, Korea and Russia, the Fit Hub stores in India have been designed on the themes found in fitness studios and industrial lofts with three key zones: The interactive storefront, a story floor, and fitting studio with cross-fit -inspired displays.

Speaking on the occasion, Erick Haskell, Managing Director, Adidas Group India, said: “India has an enthusiastic and increasing fitness market with people participating in a range of fitness activities every day. The unique Fit Hub concept stores go beyond fixtures and design and aim at inculcating in people a new way of fitness and training. Our main focus through this new and innovative retail strategy remains to engage the customer at every touch point and encourage them to adopt the philosophy of Fit for Life with our exceptional fitness offerings as enablers."

Started in 2011, the Fit-Hub stores are already popular amongst the global consumers and have seen success across markets in US, Australia, Korea and Russia.

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