Wednesday, 9 January 2013

Planet Sports ties up with Australian footwear brand Pluggers


Multi-brand sports and lifestyle retail chain Planet Sports has tied up with the Australian-based casual footwear brand Pluggers to exclusively distribute its footwear in India. The international brand will be available across all Planet Sports outlets including select Central Malls and Pantaloon stores across the country.

India is the first country outside Australia that the brand has decided to venture into. The India launch of Pluggers is the first phase in promoting the brand globally with further launches planned in other countries in the coming year. Planet Sports will begin with making Pluggers available in the metros and then gradually into the tier 2 and 3 cities. The footwear will be priced between Rs 399 and Rs 499.

Commenting on the association, Ajay Chablani, Business Head, Planet Sports, said: “Planet Sports is proud to be the exclusive partner to this iconic Australian footwear brand in India. In India there is a growing inclination to sporting casual footwear as part of one’s ensemble. We see this trend of wearing flip-flops catching on and I am sure that it would be equally popular in India as it has been on the Gold Coast in Australia.”

Kevin Pietersen, Co-Promoter, Pluggers, said that the brand is proud to associate with Planet Sports. "We felt that India would be the ideal country in terms of beginning our global foray. There is such a vibrant, growing, and discerning young market out here so it was imperative for us to be present here. More importantly was the need for a better distribution network for our products. Planet Sports has a national presence and, therefore, the ideal partner for our footwear.”

Planet Sports, a division of Future Lifestyle Fashion, has over 41 stores spread across 25 cities. The store offers sports footwear, apparel, accessories, and equipment across various categories. The retailer is also present in select Central (21 stores) and Pantaloons stores (25 stores).
http://www.indiaretailing.com/News.aspx?Topic=1&Id=6803

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