Nike Sues in Chinese Trademark Dispute

Nike Inc. is fighting Chinese trademark authorities to win rights to use the Chinese-language name of Olympic hurdler Liu Xiang in its marketing, the latest in a spate of trademark disputes emerging as Western companies try to build their brands in China.

The Beaverton, Ore., sportswear company already has the right to use Mr. Liu's image and his name in English spelling,
The Trademark Appeal Board had previously denied Nike's trademark application, saying that the rights still belong to Chinese garment maker Shanghai Liuxiang Industrial Ltd.

Now, Nike is suing China's Trademark Appeal Board of the State Administration for Industry ...

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