PUMA Pink Project Celebrity Match Celebrates Breast Cancer Awareness
The event will also include the announcement of the 2012 Project Pink recipient, a breast cancer awareness charity chosen by a vote of visitors to the PUMA Project Pink website. PUMA will donate 100% of all profits from the sale of Project Pink merchandise, as well as $1 for every time a fan tweets the hastag #projectpink on Twitter. In 2011 Project Pink donated over $100,000 to the Dr. Susan Love Research Foundation and the goal is to beat that amount this year.
Project Pink kicked of the 2012 challenge in July with nominations for deserving charities. Supporters in the past have nominated a variety of charities, including everything form support groups to research organizations. Voting began on September 24 and will continue until October 5. One of the many organizations eligible is the Kickin’ It Challenge, which held its first annual fundraising tournament in Poway this summer.
In its third year, Project Pink is rooted in women’s soccer, and several top names will be on the pitch for the charity match. Current U.S. Women’s National Team member and 2012 London Olympic gold medalist Amy Rodriguez and former USWNT members and gold medalists Julie Foudy and Joy Fawcett top the list. Other women’s soccer players expected for the match include a number of current and former internationals from the U.S., Canada, England and Ireland.
Hollywood will also provide its share of names for the event. Currently the list includes Josh Bownman of ABC’s Revenge, Charlie Bewley of Twilight, Aimee Teegarden of NBC’s Friday Night Lights and Peter Dante, who has appeared in several films with Adam Sandler. Many other celebrities are expected for the event.
The celebrity teams will be coached by 2011 MLS MVP Dwayne De Rosario and New England Revolution’s Matt Reis. Also confirmed for the Celebrity Soccer game are former MLS and four-time FIFA World Cup player Kasey Keller, current MLS player Jay Demerit, Canada Women’s National Team members Karina LeBlanc and Kaylyn Kyle, former Canada WNT player and current FOX Soccer broadcaster Kara Lang, Ireland Women’s National Team member Emma Byrne, England international Alex Scott, and 2012 WPSL Elite players McCall Zerboni, Leslie Osborne and Bianca D’Agostino.
“I am so excited to be getting out on the field for such a worth cause,” Foudy told Project Pink. “It is really important to help young women and men feel empowered to get involved and make a difference. Project Pink provides a great outlet for them to take action.”
“We are excited to add this match to our Project Pink programming for 2012, said Tara McRae, who is PUMA North America Vice President of Strategic Planning & Brand Management. “With the mix of talents on the field it is sure to be a fun game. We are so pleased that these athletes and guests would lend their time to help in the fight against breast cancer.”
The Project Pink Charity Soccer Game is the culmination of PUMA’s yearly Project Pink initiatives. The day event will feature a celebrity soccer game, an autograph signing, prizes, PUMA merchandise, and a fun family environment. All proceeds from the game will be donated to the Project Pink initiative.