Adidas Hires Justin Bieber For NEO Label
I am glad that he was able to become attached to a huge brand like Adidas. It proves that he hasn’t lost his charm, large fan base or his “swagger”. It will be interesting to see how this new endorsement deal will affect their sales. I like to think that they will see a nice increase in sales, but I don’t know if that will be the case or not. He has a lot of competition right now and so far he has been struggling to stay afloat among it all in terms of news or projects. Hopefully this new deal will provide him with the much needed edge that he will need.
How do you feel about this new project? Wise or not for Justin? It goes well with the image he wants to project for himself, so it could be a smart move career wise. But I can also see how some people might not be pleased with Adidas choice of having Justin as their public face for one of their sub-brands. It was a risky move and while I do think that it could work out well for everyone, their will always be that risk for both Justin and Adidas. The good news is that I do think they will have the sales on their side, at least around a certain market share for the Adidas.