Wednesday, 25 July 2012

Relaxo’ signs Salman Khan as brand ambassador for its slipper brand ‘Hawaii’


In the latest development, Relaxo, the second largest producer of footwear in India has signed Salman Khan as the brand ambassador to endorse one of their most popular brands – Hawaii slippers that boast exciting features like long lasting durability, supportive design, superb comfort and supreme quality, making it a favourite among all age groups.  Furthermore, Hawaii has now introduced the new Hi-Fashion range of slippers for men and women, and Salman Khan will feature in all the brand communication related to Hawaii across the media.
Speaking on the occasion, Gaurav Dua, Executive Director, Relaxo Footwears Ltd. said “Hawaii has always been on the forefront to provide the comfort and ease in daily wear for the masses. Through this new commercial, we bring in light, the strength and toughness aspects of Hawaii slippers. And what better way to promote this strong USP than having Salman Khan endorse our product. Salman, the heartthrob of India, depicts strength, attitude and style, thus making him the perfect blend for being the brand ambassador of Hawaii slippers. We are extremely happy to associate with him and we hope this tie strengthens our bond with our customers. “
Highlighting the same, Salman Khan said “Relaxo is one of the most trusted brands in footwear, and I’m glad to be doing this commercial as it is focused on the concept of “mazbooti” (strength), and completely suits my persona. The product and the ad are both very appealing and I’m sure the viewers would like them a lot.”
Salman will soon be seen endorsing Hawaii slippers in a 45 second TVC created by ARMS Communications Pvt. Ltd, positioning Hawaii as a symbol of style, comfort and strength. The film revolves around the star Salman Khan, who with confidence saves different girls from life-threatening situations, an act which seems impossible in real life. Since all this seems unrealistic and leaves a shocked expression on the viewers’ faces, Salman appears on screen and says, “Yeh thodaa zyada ho gaya. Lekin RELAXO Hawaii hai mazboot. Main pehenta hoon.” This statement sums up the exaggeration yet leaves the viewers with the message that think of Relaxo Hawaii, think of strength and toughness. It creates an aspiration in the minds of the consumer to acquire what their favorite star endorses.
http://www.indiainfoline.com/Markets/News/Relaxo-signs-Salman-Khan-as-brand-ambassador-for-its-slipper-brand-Hawaii/5466375530

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