Mochi Launches MTV Roadies footwear
“MTV Roadies by Mochi, a fusion line, is designed keeping in mind the latest trends and preferences of the cosmopolitan Indian. The range is fun, dynamic and stylish capturing the pulse of effervescent youth,” she added.
Further explaining the concept, Sandeep Dahiya, Sr Vice President, Consumer Products -Viacom18 Media says, “The style expression of today’s youth extends from head to toe. With the launch of Roadies footgear, we now cover the two ends of their style spectrum -- from helmets to footwear. Given Mochi’s expertise and vast presence across the country and Rannvijay and Bani’s distinct style expressions, we’re confident of the Roadies footgear range doing exceptionally well.”
MTV is also planning to enter the branded retail counters with its apparel and personal care line of perfumers, deos and even condoms range. Viacom 18, which owns MTV, is currently scouting for an established apparel manufacturer with a retail presence to tie up with.