Italian Footwear & Accessories Brand Salt ‘n’ Pepper enters India via ecommerce route
A representative of Salt ‘n’ Pepper commented, “This occasion is especially important for us because along with entering the Indian market, this is also our first attempt at e-commerce as a brand. Retailing is something we are not considering in India. We believe that e-commerce would give consumers greater access to our products in a market like India. Customers can choose and pick products of their choice at their own convenience. To provide further assistance to our customers, we would also be available across all major social media platforms, ready to answer their queries.” The Company is having Aaramex, DTDC, FirstFlight as Logistics partners and also offers COD.
Salt ‘n’ Pepper is a trendy multi-product leather brand, engaged in the production and sale of bench-made leather shoes and accessories. With an office located in Sondrio (SO), Italy, the company currently retails its products in Italy, Spain, Benelux, Germany, France, United Kingdom, Canada, Turkey, Middle East, Russia, and Australia.
The current online retail market in India is growing at highest rate in APAC according to Forrester and it is gaining more attention as global brands look to markets that are in the early stages of ecommerce adoption but offer significant long-term potential.