ropes in band 'EKA' as its brand ambassador has roped in the popular, upcoming music band 'EKA' as brand ambassadors for their online shoe store. With this association, beStylish has launched the first phase of its 'Friends of beStylish' program that encourages partners across various walks of life to connect with the online brand.

As the ambassadors of beStylish, EKA will play a key role in creating a brand connect with's customers and prospects with its highly energetic performances, in various concerts held in music festivals, college fests, corporate events, radio and television shows, clubs, pubs, etc., across the country. Specially composed beStylish jingles will be played as part of these concerts. The brand promotion would be further amplified in the online space through via co-promotion on's online store, online music channels, vignettes, etc.

Speaking about the beStylish brand value and its association with EKA, Shailen Amin, co-founder and CEO of, says, "Given our strong marketing focus emphasizing on brand awareness and building a loyal consumer base, we have associated with EKA under our 'Friends of beStylish program'. Eka & are both young and rising. Their eclectic, original and contemporary music syncs perfectly with our own approach towards our customers and fans. With this partnership, we are confident of creating real-time public engagement opportunities for the brand, moving beyond a virtual-only space".

Conferred with ArtistAloud Awards 2011 for the 'Best Group', the renowned band 'EKA' comprises of Benjamine 'Benny' Pinto on Keyboards, Hitesh 'Rikki' Madan on guitars and vocals and Lokesh Madan on vocals and bass. The seasoned musicians forming Eka and have performed at over 2000 concerts in 15 countries and have recorded over 100 songs in various capacities.

Commenting on the occasion, the young and vivacious band 'EKA', said, "We are excited to be chosen as the face of this youthful brand. aptly reflects the attributes of today's youth and we are proud to take the brand from the virtual space to their real audience. Through this association, we hope to take our music to new audiences and hope we can help our audiences put their best foot forward with's ever-growing list of top of the line fashion products. We look forward to growing with the brand and hope that our association with the brand grows stronger in the years to come".

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