Thursday, 10 May 2012

Adidas plans franchise business model change for Reebok India

To lower cost and ensure better accountability from its partners, German sportswear maker Adidas, which is undertaking an accelerated restructuring of its business activities in India, is in the process of changing its franchise business model for the Reebok brand.

Adidas, which has recently found some "commercial irregularities" at Reebok India, had last year communicated to its Reebok franchisees in India about its intention to discontinue the 'Minimum Guarantee (MG) model' in the country.
http://articles.economictimes.indiatimes.com/2012-05-02/news/31538354_1_route-2015-reebok-india-franchisees

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