Saturday, 14 April 2012

Puma unveils new range of cricket boots

Global lifestyle brand Puma added its bit to the IPL fever by unveiling a range of Red Pulse cricket boots in Hyderabad today.

The Pulse footwear range was launched by cricketers J.P. Duminy, Dale Steyn and Amit Mishra, team members of the Deccan Chargers.The shoe is convertible footwear, having multiple uses. The spikes could be kept on while bowling or batting and removed while fielding. The range includes variants for lifestyle and training purposes.
Mr Rajiv Mehta, Puma's MD (South Asia), said the brand has been associated with Deccan Chargers team for the fourth consecutive year. The Pulse range will be available at Puma stores across the country.
The brand's sport performance and lifestyle labels include categories such as football, running, motorsports, golf and sailing.
http://www.thehindubusinessline.com/industry-and-economy/marketing/article3311404.ece?homepage=true&ref=wl_home

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