Plastic fantastic shoe brand Melissa sets up shop in New York
On display for the guests to admire were Melissa's collaborations over the years including pieces designed by Thierry Mugler, Gareth Pugh and most famously, Dame Vivienne Westwood.
The fashion crowd came out in force to support the new store - despite the snow. Designers Marc Jacobs and Jason Wu (Wu has also designed a collection with Melissa) were joined by model Anja Rubik and Victoria's Secret 'Angel' Alessandra Ambrosio.
All the guests were eclipsed however, by the arrival of pint sized glamazon Dita Von Teese - who left the crowd falling over themselves to get a picture.