Madura gives Allen Solly new look, unveils 'Stag' logo

Aditya Birla Nuvo Ltd's Madura Fashion & Lifestyle is giving a new look to its apparel brand Allen Solly looking to give it a distinct identity. Apart from unveiling a new logo for the brand, the firm will also renovate 130 stores across India to align with its move to strengthen the brand's 'Friday Dressing' positioning.

"As a brand we are launching a new identity that will strengthen our core positioning 'Friday Dressing'. To support the change new have launched a new 'Stag' logo," Allen Solly Brand Head Sooraj Bhat told PTI.

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