Saturday, 10 March 2012

Puma Appoints Chitrangada Singh as Brand Ambassador

Global sport lifestyle brand PUMA has announced actress Chitrangada Singh as their running and fitness brand ambassador in Mumbai.

The dusky beauty who is known to be a fitness freak, flagged off the brand's campaign of the year “Faastest Indian” where PUMA will hunt for the “Faastest Man and Woman” across India who win a chance to meet Usain Bolt, the world’s fastest man at the IAAF Diamond League Race in Zurich this September.

Speaking about the association, Chitrangada said, “I’m thrilled to be the Fitness & Running brand ambassador for PUMA. PUMA is a very cool and vibrant brand, a perfect amalgamation of sport and style. It has set itself apart in the country through its unique designs, colours and approach. Fitness is gaining popularity in the country and PUMA’s ‘Faastest Indian’ will take it to the people in the country in their unique, uber cool style."

Rajiv Mehta, Managing Director, PUMA South Asia, said, “We’re really excited to have Chitrangada Singh as our brand ambassador for the range. She comes from an army background so sports were an integral part of her growing up days. We wish her all the best as she joins the PUMA family.”

The campaign launch was followed by a party with celebrities like Arunoday Singh, Aditi Rao Hydari, Rocky S, Narendra Kumar Ahmed, VJ Bani, Parvathy Omanakuttan, Aamna Sharif, Suchitra Pillai, Nishka Lulla, Candice Pinto, Aanchal Kumar and Simran Kaur Mundi.
http://www.bollywoodtrade.com/trade-news/chitrangada-singh-fitness-ambassador-for-puma/index.htm

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