Bata Expanding Its Online Presence
According to Mr Rajeev Gopalakrishnan, Group Managing Director, Bata India Ltd, at present, “nearly 50 per cent of the company’s orders come from the web”.
He added, “We have nearly 1,200 retail stores across different locations in the country. It makes more sense for a customer to order online for (shoe) sizes that are not available in the stores,”.
Mr Gopalkrishnan said that Bata is exploring tie-up opportunities with e-commerce sites in the future and also looking at coming up with new brands. Bata already has entered a tieup with ebay and rediff and a decision on tie-ups is likely to be taken once policy prescription on multi-brand retailing and other legal hurdles are cleared.
“We are planning to tie up with a lot e-commerce sites after the multi-brand rules and everything comes into play. We also might do or set another brand,” he added.