Sunday, 25 December 2011

Fetise a newly entered e-commerce company raises $5 million for expansion

Fetise Retail Pvt Ltd, which runs the leading ecommerce site Fetise.com, – Luxury Fashion dedicated exclusively for Men’s, has raised $5 million in the first round of funding from Seedfund. Fetise.com is India’s first online portal selling apparel, shoes and accessories from top-tier luxury brands.
 
The company has already established itself as the leaders in men’s segment offering luxury brands at steep discounts. Mahesh Murthy from Infosys and Google are lead investor’s in seed fund. They have had multiple successful exits in India and Fetise is one of their first ecommerce investments.


Fetise.com was started in March 2011 and has been growing revenues exponentially ever since. Fetise.com has a vast product range with high end brands such as Versace, D&G, Jil Sander, Dunhill and Ferrari to name a few. Fetise have demonstrated fast traction and are the leaders in their category.

“The company intends to use the funds for scaling up product range, improving the supply chain and logistics, technology and marketing activities. Further to that a chunk of the fund will also be used to enhance the look of the website and make it more appealing by incorporating good photography, design and content as it’s a natural way to engage the customer. More time spent by customers on the website will eventually convert into sales as men are known to be impulsive buyers,” Abhishek Shah has said.

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