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PETA Buys Shares In Levi's To Push Company Into Ditching Leather

The company has bought the minimum stake required to submit 'shareholder resolutions'

Animal-rights organization, PETA, has bought shares in Levi Strauss & Co, to push the company into ditching leather.

Levi's, who recently became a public company, is being urged to switch its leather patches, that are sewn onto its jeans, for a vegan alternative.

'Immense pain and suffering'
PETA is now able to submit shareholder resolutions to the company and can attend and speak at annual meetings.

Ingrid Newkirk, President of PETA, said in a statement: "PETA is heading to Levi's boardroom to urge the company to stop peddling these patches, which cause cows immense pain and suffering."

In the past, PETA activists have protested outside Levi's headquarters in San Francisco and regularly tweets the brand, condemning its use of leather.

Environmental impact
The animal-rights organization also urged its followers to email Levi's to 'immediately' swi…

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