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Puma secures NBA player marketing rights

German sportswear giant added to league’s official footwear suppliers.
Puma has signed a multi-year deal to become an official marketing and footwear partner of the National Basketball Association (NBA) in the brand’s latest move since announcing a return to professional basketball last June.

The German sportswear giant ended a 20-year hiatus from NBA ahead of the 2018 draft, announcing that US rapper Jay-Z would become the creative director of its basketball operations.

On its talent roster, the Phoenix Suns’ Deandre Ayton and Zhaire Smith, as well as the Sacramento Kings’ Marvin Bagley III all signed onto multi-year footwear and clothing endorsement deals – Puma’s first since Vince Carter signed with the company in 1998.

Going forward, Puma will now be able to feature athletes in their respective NBA uniforms and team logos as part of its marketing and advertising campaigns.

Additionally, the brand will also be able to curate authentic and original content incorporating NBA players…

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