Skip to main content



Virat Kohli turns designer, launches sneaker in association with Puma

Virat Kohli who has impressed the nation with his cricketing skills, is now experimenting in the realm of fashion design. Kohli launched a pair of sneakers designed by him in collaboration with Puma. The India captain has been associated with the sportswear brand as its brand ambassador since last year.

He took to social media on Friday to thank everyone for the love bestowed on his 'very first sneaker'.

Called the Basket Classic one8, the sneaker is priced at Rs 5,999. The design reflects a mix of Virat's cricketing sensibilities with that of Puma's classic 'basket silhouette.' The white colourway is a homage to the all-white ensemble of test cricket, while the gold leather upper is inspired by the stitching on a cricket ball.

“Cricket is a big part of my style,” said Virat, “so I reinvented (Puma's Basket range) with elements of (cricket) that reflect in the design of the shoe.''

“It's the very first sneaker that I have designed and it is sim…

Latest posts

Liberty Shoes’ #ChalBadhChal campaign a perfect dose of gender empowerment

Rihanna & Puma Reportedly Being Sued For Copyright Infringement

Analyst Points to Nike Inc (NKE) as Potential Tech Play

Try Zardozi footwear this festive season

Adidas CEO explains why the company's relationship with Amazon can be a 'battle'

Casual Shoe Maker Allbirds Ties Up $50M In Series C Round

Jimmy Choo co-founder is reimagining the shoe industry with her namesake Tamara Mellon line

Government Approves Special Package for Footwear And Leather Sector

D.C. takes over annual High Heel Race on the eve of Halloween

AP govt signs MoU with CLRI to develop leather industry in state