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Reebok debuts the Liquid Floatride Run, its latest 3D-printed shoe

It’s been nearly two years since Reebok first introduced Liquid Factory, a new manufacturing process that leverages “state-of-the-art software and robotics to literally draw shoes in three dimensions.” Obviating the need for traditional molds, Liquid Factory instead uses a proprietary liquid material to draw shoes in 3D layers, creating quite the unique shoe. And now, Reebok is introducing the latest footwear to arise from this technology. Meet the Liquid Floatride Run, a running shoe that combines Liquid Factory technology with the brand’s signature Floatride Run sneaker.

In what is the first merging of this new technique with an existing and bel0ved Reebok shoe, this new and improved Liquid Floatride Run promises to be 20 percent lighter than the original version, and also comes with two new features — liquid lace and liquid grip.

While your conventional shoe requires traditional laces that must be tied (and invariably become untied), Reebok has solved this problem by 3D-printing l…

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