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Naukri parent backs B2B footwear marketplace ShoeKonnect

Online classifieds company Info Edge (India) Ltd, which runs portals such as Naukri.com, has invested Rs 3 crore ($460,000) in ShoeKonnect for a 20% stake in the online business-to-business (B2B) marketplace for footwear, shows a filing with the BSE.

The funds will be used to start a new line of business.

The funding comes a year and a half after the marketplace, operated by Bizcrum Infotech Pvt. Ltd, had raised an undisclosed sum from Indian Angel Network.

The marketplace, ShoeKonnect, was founded in 2014 by three economics graduates from Delhi University — Siddharth Vij, Chaitanya Rathi and Siddharth Rastogi. While Rathi had earlier co-founded Beghar.in, Rastogi had been a tax analyst at PwC (formerly PricewaterhouseCoopers). Vij’s family runs footwear and apparel manufacturing businesses.

Using a mobile app, ShoeKonnect brings manufacturers, retailers, component suppliers and buyers onto a single platform.

ShoeKonnect, based out of Agra (Uttar Pradesh), a leather products hub, say…

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